Political Case Study
Client Challenge
Build a donor audience of active contributors within the current election cycle as well as leveraging the newly generated audience for polling & survey purposes.
Our Solution
Personalized campaigns, keyword targeted to news outlets, political pundits, key issues, geo-specific and legislative-specific constituencies, etc.
The Results
Client realized a 28% average engagement rate, drove valuable polling & survey insights, and realized the highest converting donor and activist traffic among all active campaigns.