Non-Profit Case Study
Client Challenge
Non-Profit looking for a marketing approach centered around high-quality content to increase daily readership of current social topics and generate stronger donation returns.
Our Solution
Utilizing targeted keywords aimed at relevant users in real-time conversations, Client implemented a keyword campaign based on social issues and quality content. Donation requests wrapped around ads in a non-aggressive, soft approach.
The Results
Client achieved a 55% readership rate, generating over 150,000 monthly readers. Donations exceeded campaign cost in less than 90 days and generated 6 times the campaign cost over a year.