Investment Case Study
Client Challenge
Financial institution in highly competitive space developed a new expense tracking software. Required a marketing solution to attract new users.
Our Solution
Campaign launched around industry specific keywords targeting competitors and clearly defined financial influencers. Delivered quality content to educate the user and earn trust, converting readers into a loyal, engaged subscriber base.
The Results
Campaign conversions integrated directly into the client’s CRM system, generating a predictable flow of warm leads for automated nurturing into the sales pipeline.