Consumer Goods Case Study
Client Challenge
Introduction of a new consumer product into a highly competitive space. Competition held strong brand recognition. Limited capital for marketing. Client used Amazon Marketplace & Amazon’s internal ad system as launch platform, with disappointing results.
Our Solution
Using targeted keywords centered around competing brands and existing user attributes in current market, Client used keywords to create a number of unique personalized ads targeting just those consumers who were in real-time conversation pertaining to that specific consumer product.
The Results
The campaign resulted in a 7x return on their spend. Marketing cost represented less than 8% of cost of goods sold.