Auto Sales Case Study
Client Challenge
Nationwide auto dealer looking for a cost effective marketing channel to increase brand awareness and drive more buyers to local dealerships.
Our Solution
Keyword targeting campaign based on specific car makes and models, in order to deliver instant ads to online users incentivizing a test drive of the exact car they were expressing interest in.
The Results
During the initial test campaign, client realized a cost per vehicle sold savings of 34% compared to other verticals, and built an audience of contacts for ongoing CRM marketing.